< BACK

Scam Calls vs Telemarketing: What’s the Difference?

06.01.2026 [whosenumber.nz]

Scam Calls vs Telemarketing: What’s the Difference?

Published: January 2026 · Author: WhoseNumber.nz Editorial Team

Not every unknown phone call is a scam. Some calls are legitimate telemarketing attempts, while others are designed to deceive.

What Is Telemarketing?

Telemarketing calls are made by companies promoting products or services. These calls should clearly identify the business and respect opt-out requests.

What Is a Scam Call?

Scam calls are fraudulent attempts to steal money or personal information. They often involve threats, urgency, or false claims.

Key Warning Signs

  • Threats of arrest or account closure
  • Requests for immediate payment
  • Claims of government or police involvement
  • Unusual payment methods

When in doubt, end the call and verify the information independently.